Feedback to my MGT2010 and MGT6600 students

Every week, you should learn something new that is not related to the content of the course but related to the process of planning and executing a project. Every week, you should ask yourself: "If I had to do this again, what would I do differently?" If you would do everything the same, you are not learning. If you would do things different but you don't write down these ideas on a separate piece of paper, you will forget them.Happy learning :)

A Good Example to Follow: Sebelah Sayap

I did some market testing yesterday. I sat with a few students and we watched several videos. They gave me their feedback on what worked, what didn't and why. The best video was Mat Luthfi's "sebelah sayap". The reason: many videos tell about how to solve a problem (i.e. somebody talking all the time). However, people prefer to watch somebody solve a problem. For example, in the video, there are scenes with no dialogue but you see Mat Lufthi emptying beer bottles in the sink and replacing it with apple juice. Clearly, Mat Lufthi is a very experiences video maker so I don't expect you guys to do what he does. However, the idea that 'showing' is better than 'telling' should influence the way you make videos this semester.